5 Ways a Press Release Can Help Your Site’s SEO: Our Tips

Press releases…. aren’t those relics of the past, reserved for major corporate announcements and celebrity gossip? Think again! Press releases have made a comeback, but can they really impact your site’s SEO?

Don’t let the old-school image fool you. Press releases—when done right—are like a megaphone for your Orlando brand, amplifying your message and reaching a wider audience. They do a lot more than just your news out there—they strategically boost your online visibility and attract those coveted backlinks that search engines love.

So, how can a press release work its magic for your SEO? This often-underestimated marketing tool has some surprising hidden potential.

1. Earn High-Quality Backlinks. When your press release gets picked up by reputable news outlets, industry publications, or even local blogs, it creates valuable backlinks to your website. These backlinks act as votes of confidence, signaling to search engines that your site is trustworthy and relevant.
2. Boost Brand Awareness and Visibility. A well-crafted press release can spread like wildfire across the internet, reaching a vast audience and putting your Orlando brand in the spotlight. It’s a chance to showcase your expertise, generate buzz around your latest product or service, and establish yourself as a thought leader in your industry.
3. Improve Keyword Rankings. By strategically incorporating relevant keywords into your press release, you can improve your search engine rankings for those terms. This means more people will find your website when they’re searching for the products or services you offer.
4. Drive Targeted Traffic. When your press release appears on high-traffic websites, it can drive a surge of targeted visitors to your site. These are visitors highly interested in your industry or niche, making them more likely to convert into leads or customers.
5. Establish Credibility and Authority. Being featured in reputable publications and news outlets lends credibility and authority to your Orlando brand. It shows that you’re a serious player in your industry and that your message is worth paying attention to.

We’re Your Press Release Powerhouse!

At Iconica Advertising, we know the power of press releases, done right. We craft compelling stories that resonate with your audience and deliver measurable results. We’ll work with you to identify newsworthy angles and distribute your press release to the right channels to maximize its impact.

So, are you ready to unleash the power of press releases for your Orlando brand? Call us now at (407) 247-1609 and let’s talk about how we can elevate your SEO, and your online presence!