PROGRAMMATIC
ICONICA’S DIGITAL STRATEGISTS UTILIZE PROGRAMMATIC TO DELIVER TARGET AUDIENCES, PREMIUM PUBLISHERS, AND CONVERSIONS
Programmatic is the fusion and automation of digital marketing, data science, inventory, and attribution. The programmatic strategists at Iconica utilize this channel to target intenders, who are people in market for a product or service, on premium content and publishers in an effort to drive conversions.
ICONICA SCOPE
Iconica has experience in developing programmatic strategy and execution for agencies and brands. They utilize the following to create cutting-edge programmatic campaigns:
Attribution
- Brand Lift
- Foot Traffic
- Form Fill
- Sales Attribution
Channel Strategies
- CTV/OTT
- Display
- Geo-Fencing
- Native
- Retargeting
- Video
Audience Curation
- 1st Party
- 3rd Party
- Deterministic
- Modeled Data
- Custom Data
Media Curation
- Audience strategies like:
- Active Lifestyles
- Millennials
- New Parents
- News Junkies
- Retail Shoppers
- Sports Fans
- Etc.
- Contextual
The Iconica team has DSP experience in Roku, StackAdapt, The Trade Desk, and Simplifi.
