How Do I Know Which Keywords to Target for My Orlando Business?
When it comes to digital marketing for your Orlando brand, not all keywords are worth your time. It’s tempting to chase big, flashy terms. “Best restaurant.” “Luxury hotel.” “Top dentist near me.” They sound good and feel powerful, but unless you’ve got the budget of a national brand or a decade’s worth of SEO under your belt, those keywords won’t change your reach.
Instead, start where it counts: with your audience. The people walking around Lake Eola, or the ones Googling from their couch in College Park. Maybe even the families in Winter Park trying to find a “reliable roof repair in Orlando.” When you target the right keywords, real results happen.
Step 1: Think Like a Local
Your business is part of Orlando’s unique rhythm. So, your keywords should reflect how people in your area actually speak and search.
Not “Orlando HVAC specialist commercial services.”
Try “AC repair for restaurants in Orlando.”
See the difference here? Use everyday language and think about what someone would actually type into their phone when they need your service—frustrated, in a rush, or mid-crisis.
Step 2: Go Niche or Go Invisible
Specificity beats popularity every time. Consider these search examples:
A phrase like, “Event florist Orlando,” is broad.
Instead, using keywords like, “Wedding centerpiece rentals Baldwin Park,” is much better.
Why? These searches have less competition and more intent behind them. So, you have a much better shot at showing up where it matters. It truly helps you pull in better leads.
Step 3: Use the Right Tools and Instincts
Yes, you should peek at search volume and competition metrics. Yes, you should test, tweak, and refine. But the tools can’t tell you what you already know: your ideal customer. Their quirks. Their pain points. What they value and what keeps them up at night. Blend the data with your intuition and experience. That’s how you land on the keywords that actually move the needle.
Step 4: Make Revisions a Habit
Keywords aren’t a one-and-done. They shift as trends evolve, or your services expand. Search behavior is always changing. So, revisit your targeted keywords frequently and keep asking: “Is this still how people are searching for me?”
Dial Into What Your Customers Are Actually Searching—Call Us Today
If your keywords aren’t hyper-local, niche-specific, and aligned with your audience’s actual search behavior—you’re getting lost. Get sharp and get targeted, and if you’re stuck? Iconica Advertising knows Orlando inside and out. We’re here to help you speak the language your future customers are already using. Call us today at (407) 247-1609 and discover the keywords that help you reach your audience!