What Content Should Be on My Tampa Business’s Home Page?
Is your home page giving visitors a great first impression? If the landing page on your site doesn’t quickly explain who you are, what you offer, and why it matters, visitors will leave. That’s not an exaggeration—it’s just how people browse online now. While every business is unique, the most effective home pages tend to follow the same proven structure. From there, you can adjust the tone, visuals, and layout to reflect your brand. Here’s what that structure should include:
1. A Clear, Straightforward Headline
Start strong. Your headline should tell people what you do, where you do it, and why they should care. Avoid buzzwords or empty phrases and try to go for clarity over cleverness. Some great examples include:
- “Custom Outdoor Kitchens Built for St. Pete Backyards”
- “Bookkeeping for Tampa Creatives Who’d Rather Be Creating”
- “Transparent, Reliable Roofing Services Across Hillsborough County”
Let the headline do its job: get attention and set expectations.
2. A Subhead That Adds Context
Once they’re hooked, help visitors understand what makes you different. Use your subhead to reinforce your headline and offer a bit more detail—whether it’s about your experience, approach, or values. Consider phrases like:
“We build modern websites that turn local visitors into paying customers.”
Or:
“Helping Tampa families save on solar for over 20 years.”
3. A Visual That Feels Honest and On-Brand
People trust what they can see. Whether it’s a photo, video, or animated graphic, make sure your visuals feel specific to your business—not pulled from a stock library.
Use images of your space, your team, your customers, or your work. A short looping video of your crew in action or a clean shot of your product in use goes a long way toward building credibility.
4. Proof That You’re Worth Trusting
Every visitor wants reassurance. Add clear, visible proof that others trust you—ideally above the fold or close to it. Consider adding:
- Star ratings or review quotes.
- Client logos or testimonials.
- Quick stats that speak to your results.
- A short success story or two.
Don’t wait for visitors to dig for proof. Show it to them right away.
5. A Call to Action That Makes Sense
Avoid vague prompts like “Learn More” or “Submit.” Tell people what they’re about to do and what they’ll get in return. Generally, the more specific your CTA, the better your conversion rate. Here are some great examples of CTAs:
- “Schedule a Free Consultation!”
- “Download Our Pricing Guide!”
- “See Our Tampa Project Portfolio!”
6. Navigation That’s Simple and Clear
Your top navigation should act like a helpful guide, not a scavenger hunt. Group your content in a logical way and stick to five to seven menu items if possible.
At minimum, make sure people can easily find your About, Services, and Contact pages. Mobile-friendly design is not optional—it’s essential.
7. Local Details That Help You Stand Out
If your business is based in Tampa, say so. Include your neighborhood, address, hours, or local points of interest when it makes sense. Google loves it, and so do your customers.
Even a simple line like, “Serving businesses throughout Tampa Bay and beyond” adds a layer of trust and connection.
Your Home Page Should Work Harder for You—We Make That Happen
Ultimately, the best home pages answer questions before visitors have to ask them. They are clear, helpful, visually appealing, and easy to navigate. They showcase who you are and make it easy to take the next step. If your website doesn’t do that yet, you’re not alone. And you’re not stuck.
At Iconica Advertising, we help local brands sharpen their messaging and design home pages that actually convert. If you’re ready to make your website work smarter, let’s talk. Call us today at (407) 247-1609 and start building a site that reflects the best of your brand—starting with your home page.