What Is Email Retargeting? How It Works & Why It’s Important

Okay, be honest: How many times have you been online, ready to buy that awesome pair of shoes or sign up for that cool-looking service, then BAM! Something distracts you. Maybe your dog starts barking, maybe dinner’s ready—life happens. Next thing you know, you totally forget about your online shopping adventure. Bummer, right? Email retargeting…

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8 Digital Marketing Mistakes to Avoid So You Can Thrive in 2024

Digital marketing is changing at a virtually supersonic pace. Understandably, you want your business to soar and stand out on all digital channels. But remember—your audience is paying attention, and one misstep can be glaring. For your Tampa brand to cut through the constant noise and evolve, you must avoid these digital marketing mistakes. 1….

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Struggling With Google Ads Manager? 5 Reasons to Leave It to a Pro

Ready to revolutionize your digital marketing game with Google Ads? Understanding all the metrics, tools, and strategies might seem overwhelming—but you don’t have to go it alone. Put simply, Google Ads management is best left to the professionals. Here are five reasons why: 1. Professional Strategy from the Starting Line Sure, you could throw darts…

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SEO vs. PPC – Which Is Best for My Business?

Wondering whether SEO or PPC will better serve your brand’s digital marketing needs? Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising are very useful strategies, each with its own unique advantages and challenges. What makes the SEO vs. PPC debate so gripping is not just the functionality of each method—though, undoubtedly, they function quite differently—but…

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8 Types of Email Marketing Campaigns That Can Grow Your Business

Think email marketing is dead? Think again! Email marketing remains a formidable tool for brands of all sizes. Today, the digital space can be crowded with messages, but personalized email campaigns continue to cut through the noise for businesses large and small. Here are 8 versatile, effective email marketing campaigns to consider in your strategy…

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What Digital PR Is and How It Can Help Your Digital Strategy

Digital PR might seem like another buzzword in the crowded space of digital marketing, but it holds a unique position in shaping how brands engage with their audiences online. Today’s brands are leveraging the power of digital platforms to not just broadcast a message, but to build a narrative that genuinely resonates with their audience….

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Are Blogs Still Helpful for SEO Strategy in 2024? Absolutely, Here’s Why

For any brand starting an SEO campaign—or adjusting a current one—it’s important to understand the digital trends that can impact your website’s visibility. But how can you make your website rank for the right keywords? Is blogging still effective? It is—keep reading to find out why. 1. The Foundation for Content-Rich Websites When it comes…

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5 Reasons to Invest in Digital Marketing for Your Business in 2024

Wondering whether it’s worth investing in digital marketing in 2024? It’s no secret consumers are spending more time online, so making your brand stand out on the web is more important than ever before. If digital marketing isn’t part of your business’ strategic plan, it should be. Here’s why: 1. It’s cost-effective. Digital marketing is…

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